EM News 2011


Equipment Marketers Equips the Largest Garden-Style Apartment Complex in PA

Originally published by The APTS Magazine
Equipment Marketers Equips the Largest Garden-Style Apartment Complex in PA

At the Lynnewood Gardens Apartments in Elkins Park, PA, each day is open to countless opportunities for relaxation and recreation, even the newly renovated Laundry Center. With lush and sprawling grounds populated with benches, tennis courts and pool, everything about Lynnewood Gardens is designed around the comfort and satisfaction of the residents. The Laundry Center was designed with this same focus. Equipment Marketers partnered with Lynnewood Gardens, the largest garden-style apartment complex in Pennsylvania with 1,800 units, to create a Laundry Center that was convenient for residents to use and an enjoyable place to spend their time.

Equipment Marketers outfitted the Laundry Center with 28 brand new Maytag Commercial Front-Load Washers, 6 - 30lb Stainless Steel Washer/Extractors, and 16 - 30lb Stainless Steel Stack Dryers thus ensuring that a machine would be available and could accommodate any size load when needed by the residents. Additionally, Equipment Marketers 'connected' the residents to their laundry equipment via an Internet Laundry Monitoring service. Residents can use a website to view what machines are available in the Laundry Center before they bring their clothes there, and they can even receive a text message or email when their cycle is finished. According to Brian Best, a member of the Leasing Staff at Lynnewood Gardens, "Equipment Marketers worked with us to make our Laundry Center energy-efficient and according to the style we thought our residents would appreciate. They are a large company that had the capability to meet our needs at a personal level."

Residents do not even need to search for coins to do their laundry. The Laundry Center is equipped with credit and debit processing or residents can go online to add value to their smart cards. Quick and easy instantaneous refunds are available by calling Equipment Marketers' Customer Care Center. While residents are waiting for their laundry, they can relax on the comfortable furniture and watch one of the four 42-inch flat screen televisions in the room or surf the net using the free Wi-fi. The room and equipment chosen were designed to be as aesthetically pleasing as they are functional, with the most energy-efficient, top-of-the-line Maytag Commercial stainless steel equipment, stainless steel hanging fans, granite countertops and numerous folding tables available. For apartment complexes such as Lynnewood Gardens, Equipment Marketers has the ability to design and develop a laundry facility with the latest technology and equipment, while also providing generous commissions and lowering the complex's utility costs with energy-saving equipment.”

Equipment Marketers threw a Grand Opening for the Laundry Center complete with food and free washes and the facility has been doing great business ever since. "This has been an extremely successful venture with Lynnewood Gardens," commented Larry LaMaina, Director of Multiple Housing for Equipment Marketers, who negotiated the partnership with Lynnewood. "This is definitely a concept that we want to bring to other management companies now."

Equipment Marketers has been in business since 1945 and sells and leases Maytag Commercial Laundry Equipment to multiple housing, coin laundry stores and on-premise markets. The company is a fullservice laundry solutions provider having Maytag Commercial brand equipment, a warehouse with over $1 million Maytag-authorized parts and factory-trained service, installation and technical teams prepared to handle any service issue, and all of the latest laundry technologies including debit and smart cards, credit card processing, and laundry internet monitoring.

About The APTS Magazine: The APTS is dedicated to the thousands of men and women who are involved in the apartment house industry. Both service personnel and those in management now will have a source to learn about new products, industry news, and job openings, as well as have a place where they can voice their opinions and increase their connections to their fellow workers in other communities - and maybe have a little fun at the same time. Probably the most gratifying thing I have experienced in almost 25 years working with you has been the generosity and willingness to help your associates, both onsite and at other venues, in selflessly sharing ideas and techniques in how to get a job done better. It has been a common bond amongst all personnel throughout the industry and this will be another way to continue and expand upon that. Features will include information about new products, spotlights on special individuals, poll results of various products and vendors, classified section, and other areas of interest in the apartment industry. We hope you find this helpful and insightful. Feel free to send any comments which can be of value to others - and well print it! Again, to all those who spend their day helping others, we offer the following pages to give something back to you! 

For more information, visit the The APTS Web site at www.theapts.com .

About Equipment Marketers: In business since 1945, Equipment Marketers is an expert in the design and development of Maytag® Commercial Equipped Laundromats in the Mid-Atlantic area. Maytag's dependability for quality equipment is matched only by Equipment Marketers' reputation for superior Red Carpet Service and customer support. Equipment Marketers' specialized sales representatives can provide broad-based knowledge in successful commercial laundry development, including information on demographics, store layout, laundry accessories and the proper mix of equipment. Equipment Marketers also distributes the highest technology in credit/smart card programs, online laundry monitoring systems, and other ancillary laundry supplies. The company's extensive parts warehouse and personalized attention are just a few reasons why people have continued to patronize Equipment Marketers for over a half a century. 

For more information on Equipment Marketers' products and services, call 800.223.1376 or visit www.equipmentmarketers.net.