EM News 2012


Equipment Marketers introduces their Maytag® Equipped Laundry

Transforming a showroom into a Model Laundromat for customers

CHERRY HILL, New Jersey (May 10, 2012) – Equipment Marketers unveiled their new Maytag® Model Laundromat on Thursday, May 3rd to over 50 guests during the company's annual Commercial Laundry Trade Show held at their headquarters in Cherry Hill. As an extension of Maytag Commercial's new Maytag® Equipped Laundry, a franchise store without the franchise fees, Equipment Marketers adopted this concept to create a Maytag Model Laundromat out of their own showroom, complete with Maytag Commercial brand laundry equipment, vinyl flooring, bulkheads, and folding tables. The new Maytag® Equipped Laundry concept is a branded store model built on five decades of commercial laundry experience and 100 plus-year equity of the Maytag brand.

"In deciding to update our showroom, we thought it would be a great opportunity to adopt Maytag's new branded concept store and make our showroom into a laundromat itself," explained Dick LaMaina, President of Equipment Marketers, the Cherry Hill-based Maytag distributor. "As a company that has committed to only distributing Maytag brand laundry products, the number one preferred and most recognized laundry brand in the industry, we felt this was the perfect venue to create a showroom for customers to see the products and also see a sample Maytag Laundromat if the customer is looking to get into the business or retrofit an existing store."

The new Maytag Equipped Laundry encompasses more than just equipment. The complete package includes: a consistent look and feel designed with input from architects, designers and industry experts that allow for flexibility, exterior and interior signage, complementary paint and flooring options in hues of green, blue and neutral, and coordinating bulkhead and folding table options. ] "This is like a franchise without the franchise fees," continued Dick LaMaina. The prep work is done for potential owners and it's an opportunity to get into a business that generally has little to no inventory and labor costs, high rates of return and is recession- resistant.

Equipment Marketers' Maytag Model Laundromat is open Monday through Friday from 8am-5pm. Walk-ins are welcome but appointments are encouraged. Please call (800) 223-1376 to make an appointment today.

About Maytag® Equipped Laundry: Whether opening your first business or already invested in the vended laundry market, owning a Maytag® Equipped Laundry is an opportunity you just can't pass up. You'll have the support of Maytag – America's #1 preferred laundry brand; no franchise fees, it's your business; an investor can normally expect to need $75,000 up-front and the ability to borrow remaining costs; as owner you'll enjoy extra perks including VIP and exterior signage discounts, Coin Laundry Association membership, and additional marketing support; an outstanding local Maytag distributor to provide continual guidance throughout the process.

About Equipment Marketers: In business since 1945, Equipment Marketers is an expert in the design and development of Maytag® Commercial Equipped Laundromats in the Mid-Atlantic area. Maytag's dependability for quality equipment is matched only by Equipment Marketers' reputation for superior Red Carpet Service and customer support. Equipment Marketers' specialized sales representatives can provide broad-based knowledge in successful commercial laundry development, including information on demographics, store layout, laundry accessories and the proper mix of equipment. Equipment Marketers also distributes the highest technology in credit/smart card programs, online laundry monitoring systems, and other ancillary laundry supplies. The company's extensive parts warehouse and personalized attention are just a few reasons why people have continued to patronize Equipment Marketers for over a half a century. 

For more information on Equipment Marketers' products and services, call 800.223.1376 or visit www.equipmentmarketers.net.