EM NEWS 2010


Equipment Marketers Receives Top Honor from Maytag® Commercial Laundry: Fred Maytag Award

Pictured (left to right): The Maytag Repairman - Clay Jackson, Larry LaMaina, Dick Ruel, Richard LaMaina, Susan LaMaina, and Craig Kirchner

Pictured (left to right): The Maytag Repairman - Clay Jackson, Larry LaMaina, Dick Ruel, Richard LaMaina, Susan LaMaina, and Craig Kirchner

BENTON HARBOR, Mich. (March 16, 2010) — Equipment Marketers, of Cherry Hill, N.J., received the prestigious Fred Maytag Award during the Maytag® Commercial Laundry 52nd Annual Meeting in Orlando, Fla. With a history of more than 50 years, the Fred Maytag Award is the longest-running award in the commercial laundry industry.

"Equipment Marketers' dedication to the Maytag brand over the past year is unmatched," said Craig Kirchner, global director of Maytag® Commercial Laundry. "With more than 60 years in the business, Equipment Marketers provides award-winning Red Carpet Service® by a well-trained staff and continues to uphold the professionalism exhibited by Fred Maytag."

When Fred Maytag established this award, his primary objective was to recognize a Maytag® Commercial Laundry distributor for outstanding achievements and remarkable performance. Recipients emulate Fred Maytag's marketing philosophy to distribute Maytag® Commercial Laundry products with professionalism and integrity.

"We are pleased to again be recognized with Maytag® Commercial Laundry's top honor," said Richard LaMaina, president of Equipment Marketers. "We strive every day to provide our customers with award-winning service we can stake our reputation on, and this recognition pays tribute to our tireless efforts."
Richard LaMaina was on hand to receive the award, along with Susan LaMaina, Vice President, and Lawrence LaMaina, Director of Multiple Housing.

In addition to receiving the company's fourth Fred Maytag Award, Equipment Marketers previously won the Maytag Marketing Excellence Award and the On-Premises Laundry Excellence Award, both of which the company has received twice. Equipment Marketers has also won the Red Carpet Service® Excellence Award, and a number of annual Maytag Service and Star Performer Awards.

Maytag® Commercial Laundry offers a full range of commercial washers and dryers to the coin, multi-housing and on-premises markets through a nationwide network of independent commercial laundry distributors. Maytag brand is dedicated to energy-efficient solutions, with a focus on producing innovative and dependable products for the commercial laundry market. 

Known for its rich and long-standing heritage, Maytag brand celebrated 100 years in the laundry business in October 2007. In 2008, the brand celebrated another milestone, the unprecedented 50-year anniversary of its entry in the commercial laundry business.

F.L. Maytag entered the laundry business with one goal in mind: to build quality appliances from durable and long-lasting materials. His ideal holds true today under the leadership of Whirlpool Corporation, which acquired Maytag brand and Maytag® Commercial Laundry in March 2006.

For more information on Maytag® Commercial Laundry, call 800-662-3587, or visit maytagcommerciallaundry.com.

About Equipment Marketers: 

Equipment Marketers provides laundry solutions and Red Carpet Service® for route (lease) operations and multi-housing sales to New Jersey, New York, Pennsylvania, Delaware, Maryland, Washington, D.C., and Virginia. Equipment Marketers holds the distinction of being the only exclusive Maytag® distributor that offers full-service laundry solutions, including sales, service and parts, to all three commercial markets - on-premises, multi-housing and coin. 

Equipment Marketers' service technicians are professional, insured and factory-trained. The company's award-winning Red Carpet Service®, fully-stocked warehouse of Maytag® Commercial Laundry authorized parts, and experience in the commercial laundry industry are just a few reasons why people have continued to patronize the company for over half a century.

For more information on Equipment Marketers' products and services, call 800.223.1376 or visit www.equipmentmarketers.net.