EM News 2007

03.16.2010

100 Years and Counting: Maytag Brand Celebrates a Century of Washing

BENTON HARBOR, Michigan - Maytag® brand is celebrating the 100th birthday of its first washing machine. In 1907, Frederick Louis (F.L.) Maytag built and sold his first washer, the Pastime, during his farm implement company's off-season.

Known for its rich and long-standing heritage, the brand will celebrate its 100 years of laundry throughout October 2007. One key celebration will be an open-to-the-public birthday party at Chicago's Museum of Science and Industry on Saturday, Oct. 13. The Maytag® Repairman and Willard Scott of NBC's "Today," known for his homage to 100th birthdays, will host the event.

"What an honor and a privilege to recognize this 100th birthday with Maytag," said Scott. "It's an incredible history, and I look forward to celebrating with the people who love this iconic brand."

F.L. Maytag entered the washer business with one goal in mind: to build quality appliances from durable and long-lasting materials. His ideal holds true today under the leadership of Whirlpool Corporation, which acquired Maytag brand in March 2006.

"Backed by a century of commitment, Maytag brand offers a full line of high-quality and dependable appliances including the new, commemorative Maytag Centennial top-load washer and dryer," said Michael Todman, president of Whirlpool North America. "No other brand has made washers for 100 years."

100th Birthday Party Details

Maytag brand will host its 100th birthday party at Chicago's Museum of Science and Industry on Saturday, Oct. 13, from 9:30 a.m. to 4 p.m. The event is free, and the public is encouraged to attend. Pre-registration is required by Tuesday, Oct. 9, and includes complimentary museum entrance for the day. Visit www.maytag.com/100years to pre-register. Consumers will have the chance to meet Scott and the Maytag Repairman. The birthday party will include a Maytag® laundry exhibit from the last 100 years, and there will be multiple Maytag antiques and collectibles on display. The first 100 people at the party, ages 18 and older, will receive complimentary $100 gift cards to The Home Depot. In addition, a drawing will be held for a free Maytag® CentennialTM top-load laundry pair.

Maytag Moments

Most Americans have experienced the dependability and reliability of a Maytag® appliance. The Maytag Repairman invites those who recall a "Maytag Moment" during the past 100 years to share it with him. To submit a Maytag Moment, visit www.maytag.com/100years starting on Oct. 1. "In addition to celebrating the 100 years of building dependable products, Maytag wants to hear how the Maytag brand has been a part of people's lives," said Todman. A Maytag Moment can be anything from a memory about Grandma's washing machine to a recent Maytag experience that illustrates the brand's 100-year heritage. People can submit stories that involve themselves or someone else. Submissions may be highlighted in future Maytag communications and promotions.

Maytag Repairman Appreciation Tour

The Maytag Repairman will be taking a tour across the country to meet loyal Maytag consumers. In four to-be-announced markets, he'll be delivering birthday cupcakes to people's homes and spending time listening to their Maytag Moments. Stay tuned as to which towns and cities he'll be visiting.


About Maytag Brand

For a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand's unequaled tradition of quality production and unrivaled performance continues to thrive. Exceptionally durable, commercial-grade components are found in all Maytag brand appliances -- including the Maytag® Epic® front-load and the Maytag® CentennialTM top-load washers and dryers, the Maytag® Gemini® double-oven range, the Maytag® Ice2OTM French door bottom-freezer refrigerator, the first of its kind with external ice and water, and the Maytag® Jetclean® dishwashers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world.

For more information on any Maytag brand appliance, visit www.maytag.com.