EM News 2012

05.01.2012

ST. JOSEPH, Mich. (May 1, 2012) – After seeing the need in the market for a well-designed, aesthetically pleasing and branded store, Maytag® Commercial Laundry accepted the challenge. With input from a strategically selected advisory council, today the company is introducing Maytag Equipped Laundry.

Built on five decades of commercial laundry experience and the 100-plus year equity of the Maytag brand, the new store model encompasses more than just equipment. The complete Maytag Equipped Laundry package includes:

  • A consistent look and feel designed with input from architects and industry experts that allow for flexibility;

  • Exterior and interior signage;

  • Complementary paint and flooring options in hues of blues, greens, and neutrals; and

  • Coordinating bulkhead and folding table options.

"The Maytag brand is the number one preferred and most recognized brand in laundry," said Bob English, general manager of global commercial laundry at Maytag. "This concept store bridges an industry gap, encourages a consistent environment among vended laundry stores and offers users the dependable and reliable equipment our brand is known for – in one concise package."

Maytag Equipped Laundry owners/operators qualify for a special Maytag Advantage™ Program, which offers exclusive benefits and perks, such as complimentary factory service training; discounted residential appliances; grand opening or re-opening kits with materials and timelines to help plan effectively; point-of-purchase materials; discounts on exterior signage; special financing options; and a free membership to the Coin Laundry Association.

"The Maytag Equipped Laundry store and owner benefits are one of a kind. We've done the prep work for potential owners and developed a turn-key program offering easy set up, operation and potential for maximum profit," said English.

For more information about a Maytag Equipped Laundry store, visit MyMaytagLaundry.com


About Maytag® Commercial Laundry: Maytag Commercial Laundry offers a full range of commercial washers and dryers through an international network of commercial laundry distributors. Maytag brand is dedicated to energy-efficient solutions, with a focus on producing innovative and dependable products for the commercial laundry market. 

For more information on Maytag® Commercial Laundry, call 800-662-3587, or visit maytagcommericlallaundry.com.


About Equipment Marketers: In business since 1945, Equipment Marketers is an expert in the design and development of Maytag® Commercial Equipped Laundromats in the Mid-Atlantic area. Maytag's dependability for quality equipment is matched only by Equipment Marketers' reputation for superior Red Carpet Service and customer support. Equipment Marketers' specialized sales representatives can provide broad-based knowledge in successful commercial laundry development, including information on demographics, store layout, laundry accessories and the proper mix of equipment. Equipment Marketers also distributes the highest technology in credit/smart card programs, online laundry monitoring systems, and other ancillary laundry supplies. The company's extensive parts warehouse and personalized attention are just a few reasons why people have continued to patronize Equipment Marketers for over a half a century. 

For more information on Equipment Marketers' products and services, call 800.223.1376 or visit www.equipmentmarketers.net.